A space crafted around you.
Where space takes shape and light reveals colours. A space crafted around you.
Flexible and functional, so you can make it yours.
FORMA Milano is a modern mixed-use building in the heart of Durini design district, just a stone’s throw away from the Duomo.
The leasing campaign aims to showcase Milan’s unrivalled lifestyle and quirkiness, positioning the retail element as boutique design space accompanied by state-of-the-art modern offices.
FORMA
Year: 2022
Location: Milan, Italy
Clients: Kryalos, BNP Paribas
Sector: Office leasing campaign
Services: Strategy, Naming, Branding, Art Direction, Copywriting, Web Design, Print Design, Environmental
Drawing inspiration from the sleek lines and minimalist aesthetic of modern architecture, the design infused with Gio Ponti's geometric patterns embodies a harmonious blend of form and function. The interplay of light and shadow accentuates the intricate geometry, evoking a sense of dynamic movement within static design elements. This fusion of modern architectural principles with Ponti's timeless patterns breathes life into spaces.