People matter here.
Bloom Heathrow London is a 19-acre estate that has it all. It’s a perfect place to work with a newly renovated office campus, nature walks, trim trails, indoor and outdoor sport areas, shops, a café and benefits from the stunning location at Bedfont Lakes, just minutes away from Heathrow Airport.
Bloom is dynamic, optimised for community, collaboration and culture. It’s an energised environment that enables active lifestyles and fosters positive people.
The brand design and tone of voice for Bloom aim to cultivate a profound sense of community while breathing new life into its essence. Drawing inspiration from the serene beauty of surrounding lakes, the patterns woven into the brand's identity evoke a harmonious connection with the environment. These patterns serve as a visual reminder of the tranquility and balance found in nature. The vibrant colours infused into the brand palette are reflective of the dynamic energy exuded by people within the community. By blending these elements seamlessly, Bloom's brand identity embodies both the serenity of nature and the vivacity of human interaction, inviting individuals to become part of a thriving collective experience.
Year: 2023
Location: London, United Kingdom
Client: Henley Smart Investing
Sector: Placemaking
Services: Strategy, Naming, Branding, Art Direction, Copywriting, Illustrations, Print Design, Web Design, Environmental Design
