Home to the senses.
A destination suspended between air and sea.
The Glassworks is a seamless fusion of history and modern luxury, nestled within the enchanting surroundings of Murano in the Venetian Lagoon. Once a bustling glass factory, this architectural gem has been meticulously restored and refurbished, breathing new life into its storied walls. The Glassworks offers a collection of opulent residences, branded Equinox Hotels. These boast unparalleled waterfront views that invite residents to immerse themselves in the timeless beauty of Venice.
Collaborating with BNP Paribas and Equinox we envisioned more than just a residential space; it's a vibrant community where residents can indulge in the lavish amenities and services synonymous with luxury hospitality. Beyond the confines of their homes, residents are welcomed into a world of curated experiences, from exclusive events to captivating art exhibitions, all designed to foster a sense of belonging and connection. The Glassworks isn't just a place to live; it's a lifestyle, where every moment is infused with the charm and sophistication of Venetian culture.
Drawing inspiration from the rich heritage of glassmaking traditions in Murano, The Glassworks brand embodies the elegance and craftsmanship synonymous with this artisanal craft. Soft curves and swirls reminiscent of molten glass are woven into the design ethos, evoking a sense of fluidity and grace. Taking cues from the intricate process of glass moulding and blowing, the aesthetic palette incorporates soft tones and organic gradients, creating a harmonious blend of textures and hues. Infused with richly coloured local photography, the design narrative celebrates the vibrant essence of Venice, weaving together past and present to create a truly immersive experience for residents and visitors alike.
Year: 2023
Location: Murano, Venice, Italy
Client: BNP Paribas
Sector: Placemaking
Services: Pitch presentation including: Strategy, Naming, Branding, Art Direction, Advertising Campaign, Consultation on on-site services and amenities
In bringing The Glassworks residences to life, we recommended a carefully curated array of amenities and services that echo the ethos of Equinox Hotels. Through a strategic partnership with Riva Yacht, residents are offered exclusive access to luxury watercraft experiences. Collaborating with local artists to craft handmade creations, the residences showcase the authentic craftsmanship of Murano, infusing each space with a unique sense of place. Art exhibitions held on-site serve as a cultural cornerstone, inviting residents to immerse themselves in the vibrant artistic landscape of Venice. Additionally, tailored private events cater to the community, enriching the overall living experience at The Glassworks.
