Welcome to Oslobukta.
An exciting new quarter and cultural destination in Oslo.
Year: 2019
Location: Oslo, Norway
Clients: Carucel Eiendom, Madison International Realty
Sector: Placemaking
Services: Strategy, Naming, Branding, Art Direction, Copywriting, Photography Art Direction, Print Design, Web Design, Environmental, Social Media, Film, Advertising
Navigating the intricate cultural landscape of the Norwegian market determined a significant challenge for the integration of Oslobukta's modern aesthetic. Local skepticism surrounding the development's harmonisation with Oslo's cultural fabric prompted a strategic approach grounded in thorough brand research and analysis. With a blend of qualitative and quantitative methodologies, the campaign delved into Norwegian customs and heritage, discerning the balance between tradition and contemporary appeal. With these insights, a brand strategy was crafted to interpret Norwegian cultural motifs for a modern audience, ensuring Oslobukta's seamless integration into the city's rich culture while resonating authentically with its inhabitants.
Oslobukta, in English Oslo Bay, is a vibrant project of urban renewal within the historic heart of Oslo. This expansive 825,000 square meter development stands as Europe's largest during its construction phase, comprising four meticulously crafted neighbourhoods that cater to diverse lifestyles and preferences. From the bustling CBD to the dynamic lifestyle district, each area within Oslobukta boasts a unique character, blending commercial vitality, cultural richness, and residential comfort seamlessly. As a central cultural hub, it serves as a beacon of contemporary urban living, intertwining modernity with the timeless allure of Oslo's storied past.
