Year: 2023
Location: Paris, France
Client: LaSalle Investment Management
Sector: Placemaking
Services: Pitch presentation including: Strategy, Naming, Branding, Art Direction, Print Design, Web Design, Environmental, Advertising, Social Media, Merchandise

Be.Paris, an architectural icon nestled in the heart of Paris, is undergoing a transformative refurbishment to cater to the demands of contemporary work culture. With a vision that intertwines heritage and innovation, Be.Paris is set to offer state-of-the-art modern offices, dynamic co-working spaces, and enticing dining options. By leveraging its rich legacy and embracing progressive design, Be.Paris aims to cultivate an environment that not only celebrates the city's past but also nurtures a vibrant community, poised to shape the future of Parisian workspaces.

With a bold and irreverent spirit, the brand seeks to captivate both workers and visitors alike, making a striking statement in the bustling landscape of Paris. Embodying the pioneering lifestyle of the new Paris, it seamlessly blends modernity with timeless elegance, creating an alluring atmosphere that resonates with the city's dynamic energy. Whether through its innovative approach to design or its commitment to fostering a sense of community, the brand stands as a beacon of creativity and progress in the heart of one of the world's most iconic cities.